GET

2025

GET curates golf journeys with effortless elegance

GET

For GET Golf Experience Travel, Dar al Zahar crafted a complete visual universe that reflects quiet luxury on and off the course. From the elegant monogram logo, colour palette and typography to layout systems, print collateral and an image led website, every detail was designed to feel curated, calm and made for discerning travellers.

GET
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About the project

The project also included a full set of brand applications, from stationery and travel documents to social media layouts and presentation decks, all guided by a detailed brand manual. Visual storytelling and photography direction were curated to place GET in the world of refined, experience led golf travel rather than standard tourism.

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The solution

As part of the solution, Dar al Zahar also designed a luxury membership programme that lives inside the brand experience itself. We structured clear tiers and benefits for individual travellers as well as corporate partners, golf clubs and resorts, creating a B2C and B2B ecosystem that rewards loyalty, deepens relationships and positions GET as a long term, trusted golf travel companion.

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Results

The new identity positioned GET as a distinctive player in golf travel, with a clear narrative and visual language that clients instantly recognise. The cohesive system made it easier to present curated offers, close partnerships and communicate value to both travellers and corporate clients. Together, strategy, design and membership structure created a brand ready to scale into new destinations with confidence.

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