Kalfar

2025

KALFAR - Designing a Legacy for a Visionary Couturier

Kalfar

Jiri Kalfar is a Prague-based fashion designer recognised for his poetic silhouettes, sustainable values and craftsmanship. His designs are worn by international icons and have appeared on major runways. The brand stands for more than beauty. It speaks to meaning, intention and personal expression.

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Kalfar
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About the project

In 2024, Dar al Zahar introduced the concept of the KALFAR Social Club as well. We recommended it as a strategic move to help the brand grow beyond fashion and build a strong community. The club was created to reflect Kalfar’s values and connect like-minded individuals through creativity, culture and curated experience. This represents the kind of brand story that builds loyalty and lasting prestige.

Kalfar
Kalfar
The solution

We simplified the brand to its essence. The new name - KALFAR - feels bold, clear and confident. It is easier to remember, easier to use, and speaks with presence. The monogram was designed from the initials JK, shaped into a mirrored symbol that feels both modern and timeless. It captures the elegance of heritage while staying fresh and original.

Every visual element - from typography to colour - was selected to create harmony and quiet luxury. The system works across fabric labels, print, digital and physical space.

We also developed the idea of Kalfar Social Club to help the brand grow into something more than a fashion label. It’s now a space for artistic connection and refined conversation. This approach aligns perfectly with how many premium clients think about brand value - through legacy, relationships and meaning.

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Kalfar
Kalfar
Results

KALFAR now speaks in a stronger visual voice. The identity is calm yet powerful. The monogram is elegant and instantly recognisable. The brand has space to grow - into lifestyle, collaboration, cultural impact.

The Kalfar Social Club has already created deeper engagement with loyal followers and new audiences. What began as a fashion house is becoming a brand with lasting cultural presence.

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Kalfar
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Every legacy

begins with a conversation.

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office@daralzahar.com

Begin your brand journey with Dar al Zahar.
Where identity is honoured and legacy begins.

Design by Dar Al Zahar

Designed in Oman, 2025