Lines Built for Motion

The solution was a modular campaign system built from a small number of strong graphic moves. Key visuals scale seamlessly from city billboards and airport lightboxes down to social formats and digital placements, always led by the same alignment of lines, stripes and motion. For GCC markets, the concept extended into a capsule of lightweight performance jumpsuits designed not only for sport but also for travel days and transit time; cut from airy, breathable fabrics that stay comfortable and functional in high heat while echoing the same linear language of the campaign. By keeping typography restrained and letting the product and colour speak, the collaboration feels timeless, recognisable and easy to adapt across regions and future drops.