Rimowa

2025

Lines Built for Motion

Rimowa

Dar al Zahar developed a visual universe where Rimowa aluminium and Adidas stripes speak through rhythm, repetition and contrast. Every composition centres the cabin case as the hero, framed by pure colour and precise negative space that feel closer to gallery artwork than traditional advertising. The aim was to express German engineering and sport heritage in a way that feels calm, elevated and ready for luxury travel contexts.

Rimowa
No items found.
About the project

We framed the collaboration under the concept “Lines Built for Motion,” treating both brands’ signatures as a single graphic system rather than separate logos. Stripes and grooves define grids, crops and alignments across all layouts, while typography stays deliberately quiet to let the forms and materials lead. This approach creates a flexible, instantly recognisable language that can live in airports, cityscapes and digital environments without ever losing its luxury, design-led edge.

Rimowa
Rimowa
The solution

The solution was a modular campaign system built from a small number of strong graphic moves. Key visuals scale seamlessly from city billboards and airport lightboxes down to social formats and digital placements, always led by the same alignment of lines, stripes and motion. For GCC markets, the concept extended into a capsule of lightweight performance jumpsuits designed not only for sport but also for travel days and transit time; cut from airy, breathable fabrics that stay comfortable and functional in high heat while echoing the same linear language of the campaign. By keeping typography restrained and letting the product and colour speak, the collaboration feels timeless, recognisable and easy to adapt across regions and future drops.

Rimowa
Rimowa
Results

The final concept positions Rimowa x Adidas as a luxury travel statement rather than a limited street release. The work shows how two strong brands can share visual space without competing, each staying true to its own codes while creating something new together. For Dar al Zahar, it becomes a proof of how minimal direction and careful attention to brand heritage can turn a simple product view into a complete campaign story.

Concept collaboration visual. Not affiliated with Rimowa or Adidas.

Rimowa
No items found.

Recently Published

Innovative Trends That Are Redefining the Future of Design

Innovative Trends That Are Redefining the Future of Design

Barbora Klimsz
December 4, 2025
5 min

Innovative Trends That Are Redefining the Future of Design

Artificial intelligence is changing how we create brands, campaigns and digital experiences. It speeds up exploration, opens new visual worlds and makes identities more personal and strategic. At Dar al Zahar we treat AI as a creative partner that amplifies human taste and cultural sensitivity, especially for brands in hospitality, real estate and lifestyle.

Why a Strong Visual Identity Matters for Every Brand's Sucess

Why a Strong Visual Identity Matters for Every Brand's Sucess

Jacob Smith
July 30, 2025
7 min

Why a Strong Visual Identity Matters for Every Brand's Sucess

In a world where digital experiences shape our daily interactions, designers and agencies play a pivotal role in crafting visually captivating and user-centric websites. The canvas of the internet has evolved into a realm of endless possibilities, and to navigate this realm effectively, having a versatile and robust web design platform is essential. Enter Webflow, a platform that empowers designers and agencies to unleash their creativity and transform ideas into immersive digital realities. Webflow, often regarded as the Swiss Army knife of web design, provides an innovative playground for designers and agencies alike. The platform's intuitive visual interface allows designers to bring their creative visions to life without grappling with intricate lines of code. With its user-friendly tools and comprehensive features, Webflow acts as a seamless bridge between design and development, enabling designers and agencies to collaborate effortlessly and deliver stunning websites. One of the key aspects that sets Webflow apart is its emphasis on customization. Designers and agencies can start their journey with pre-designed templates tailored for a variety of industries, styles, and functionalities. These templates serve as the foundation upon which you can unleash your creativity, allowing you to customize every element to align with your vision. From typography to animations, color schemes to layout structures, the possibilities are virtually limitless. Webflow's canvas offers more than just pixel-perfect designs. It's a realm where interactions come to life. With the power of the Webflow Designer, you can choreograph seamless animations, create engaging micro-interactions, and breathe life into static layouts. The ability to design interactions directly in the platform streamlines the workflow, eliminating the need for additional tools or plugins.In the age of diverse devices, ensuring a consistent and delightful user experience across various screen sizes is paramount. Webflow simplifies this intricate process by providing a responsive design framework. Designers and agencies can craft layouts that adapt fluidly to different devices, eliminating the need for multiple designs or complex media queries. This responsive prowess not only enhances user satisfaction but also contributes to better search engine rankings, a critical aspect in today's digital landscape. Subtitle: SEO and Beyond: Navigating the Digital Visibility Landscape A beautifully designed website serves little purpose if it remains hidden in the vast expanse of the internet. This is where Webflow's SEO-friendly features step in. From customizable meta tags to automatic XML sitemaps, the platform equips designers and agencies with the tools to optimize their websites for search engines. By implementing SEO best practices, you can enhance your website's visibility, drive organic traffic, and establish a strong online presence. The realm of design is often a collaborative endeavor, involving designers, developers, content creators, and clients. Webflow acknowledges this reality and offers a suite of collaboration features that streamline workflows. Designers and agencies can invite team members to collaborate in real-time, provide clients with previews of their projects, and gather feedback directly within the platform. This collaborative ecosystem ensures that everyone remains on the same page, fostering a harmonious and efficient design process.Subtitle: Beyond Boundaries: Integrations and E-Commerce Possibilities Webflow integrates seamlessly with a myriad of third-party tools and services, amplifying its capabilities and opening up new avenues for creativity. Whether you need to embed custom code snippets, connect your favorite marketing automation platform, or integrate e-commerce solutions, Webflow's extensibility empowers designers and agencies to create holistic digital experiences that cater to diverse needs.For agencies and designers venturing into the e-commerce landscape, Webflow offers a dedicated toolkit for crafting visually compelling online stores. From product catalogs to secure checkout processes, the platform's e-commerce functionalities empower you to create immersive shopping experiences that resonate with customers. The flexibility to design every aspect of the online store ensures that it aligns perfectly with your brand's identity and objectives.

Turning Unique Concepts into Stunning and Impactful Visuals

Turning Unique Concepts into Stunning and Impactful Visuals

Samanta Blue
July 30, 2025
7 min

Turning Unique Concepts into Stunning and Impactful Visuals

In a world where digital experiences shape our daily interactions, designers and agencies play a pivotal role in crafting visually captivating and user-centric websites. The canvas of the internet has evolved into a realm of endless possibilities, and to navigate this realm effectively, having a versatile and robust web design platform is essential. Enter Webflow, a platform that empowers designers and agencies to unleash their creativity and transform ideas into immersive digital realities.Webflow, often regarded as the Swiss Army knife of web design, provides an innovative playground for designers and agencies alike. The platform's intuitive visual interface allows designers to bring their creative visions to life without grappling with intricate lines of code. With its user-friendly tools and comprehensive features, Webflow acts as a seamless bridge between design and development, enabling designers and agencies to collaborate effortlessly and deliver stunning websites.One of the key aspects that sets Webflow apart is its emphasis on customization. Designers and agencies can start their journey with pre-designed templates tailored for a variety of industries, styles, and functionalities. These templates serve as the foundation upon which you can unleash your creativity, allowing you to customize every element to align with your vision. From typography to animations, color schemes to layout structures, the possibilities are virtually limitless.Webflow's canvas offers more than just pixel-perfect designs. It's a realm where interactions come to life. With the power of the Webflow Designer, you can choreograph seamless animations, create engaging micro-interactions, and breathe life into static layouts. The ability to design interactions directly in the platform streamlines the workflow, eliminating the need for additional tools or plugins.In the age of diverse devices, ensuring a consistent and delightful user experience across various screen sizes is paramount. Webflow simplifies this intricate process by providing a responsive design framework. Designers and agencies can craft layouts that adapt fluidly to different devices, eliminating the need for multiple designs or complex media queries. This responsive prowess not only enhances user satisfaction but also contributes to better search engine rankings, a critical aspect in today's digital landscape.Subtitle: SEO and Beyond: Navigating the Digital Visibility Landscape

Every legacy

begins with a conversation.

Icon
Discuss Project
Discuss Project