Dar AL ZAHAR
Brand Identity Design
Visual Strategy Consulting
Website & Digital
Curated Art Selection
©2025
Space Age
2025
Dar al Zahar was invited to transform an intimate collection into a design object in its own right. The original idea of a small catalogue evolved over a year of close collaboration into a full scale coffee table book of three hundred pages. Our task was to create a visual system that could hold rich photography, detailed stories and archival material while remaining calm, readable and visually precise.
Alongside the book, we designed a series of collectible posters that present the most distinctive items from the collection. Each poster functions as a stand alone art print and as an extension of the book, turning selected jukeboxes and players into iconic portraits. Together, the publication and the posters form a coherent visual universe that speaks to design collectors, music lovers and anyone fascinated by the optimism of the Space Age.
We approached Space Age as a curated exhibition translated onto paper. The layout is restrained and architectural, allowing the bold forms and colours of the objects to take centre stage. Generous white space, considered typography and a consistent grid create a gallery like feeling, while the sequencing of images and texts builds a narrative journey through decades of design. The poster series distils this approach into single bold statements, each celebrating one object as a piece of functional sculpture.
The result is a publication that elevates a private collection to the level of a museum quality design book. Space Age functions as documentation, storytelling and collectible object at the same time, offering readers a tangible encounter with a unique body of work. The book and posters have become a natural extension of the collection itself, giving it a clear visual identity and a format that can travel far beyond the physical exhibition space.
