Jiri Kalfar is a celebrated fashion designer whose unique blend of sustainability and couture has captured the attention of global fashion circles. As his brand matured, it needed a visual identity that could match its growing influence and cultural significance. Dar al Zahar was entrusted with this evolution - shaping a brand system that honours Kalfar’s artistic spirit while elevating his presence on the global stage. This project included a complete redesign of the brand’s visual language, a strategic simplification of the name, and the introduction of a new symbol—the Kalfar monogram. We also proposed and developed the Kalfar Social Club, a cultural initiative designed to foster deeper brand connection and artistic dialogue, especially relevant for audiences in the Gulf who value vision, community and legacy.

Space Age maps the private collection of entrepreneur and collector Petr Chmela, dedicated to jukeboxes and music players from the Space Age era. What began as a modest catalogue brief grew into a three hundred page coffee table publication and a set of collectible posters. Dar al Zahar created the complete visual concept, layout and poster series, framing curator Prokop Sedlák’s stories and the photographic documentation in a calm, gallery like design that treats each object as an icon of its time.

Artlines delivers full-service curatorial concepts for spaces where art is not decoration, but identity. From initial vision and artwork selection to custom production, installation and media visibility, each project is tailored to its context - whether it’s a private residence, hotel, gallery or public space. With a refined eye for cultural nuance and contemporary aesthetics, Art lines brings art into places that seek meaning, beauty and distinction.

GET curates tailored golf journeys that connect signature courses, refined stays and local culture into one seamless experience. Each trip is planned with personal concierge care, giving discerning travellers the freedom to arrive, play and truly enjoy every moment.